Gienchi is a shoe designer and painter. After working as a plumber has decided to devote himself full time to his true passion, customizing and reinventing sneakers.
It all started in 2003, where the shoes after being treated to achieve a dirty and punk, were manually customized with sequins and studs.
It did not take much time to get noticed, in 2005 came the first services of fashion magazines such as Vogue, Marie Claire, Elle, Glamour and the first sales in stores. In the following years Gienchi becomes a real trend also worn by fashion icon like Madonna, Agyness Deyn, Poppy Delevigne and Bianca Balti.
The brand, in 2010 breaks away from manual customizations to be produced by Stiù srl, without losing its attention to detail and, above all, without sacrificing the vintage side and dirty that made it unique and unmistakable.
Gienchi is in its fifth collection distributed by Riccardo Grassi Showroom assets and has 200 stores around the world.