Jeff Koons x H&M

Jeff Koons x H&M

FashionLug 18 20140 Comment
  • jeff-koons-sculpture-1 KC_20140612_life_jeff_koons_840_552_100 a_4x-horizontalJeff Koons team up with H&M’s biggest store, a 57,000
  • -square-foot flagship on Fifth Avenue and 48th Street,
  • which is being designed to resemble an art museum.
  • It will overlap with Koons’ highly anticipated retrospective
  • at the Whitney Museum of Art, from June 27.
  • Koons, who has sold his work for as much as $58.4 million, has also designed
  • a handbag for the store priced at just $49.95. The limited-edition Balloon
  • Dog handbag will be sold in select American markets, and will also be sold
  • at the Whitney during the retrospective. “It’s one of our most important
  • openings of the year,” said a store spokeswoman. “This is the first time H&M
  • has partnered with an artist and sponsored a museum show in the U.S.”