Over The Rainbow

Over The Rainbow

FashionGiu 09 20150 Comment

The Event
A world of dreams and fantasy. The playful and colorful event provides the opportunity to live a unique experience.

The city of Florence, fashion icons, a breathtaking location and an exclusive event… these are the ingredients that make Firenze4Ever magic.

Organized for the first time in June 2010, to celebrate the 10th anniversary of online activity for LUISAVIAROMA.COM, Firenze4Ever is a bi-annual event that promotes the collaboration between brands, bloggers, media and fashion influencers, offering them the opportunity to exchange ideas and create new projects, both on and offline.

11009212_10153425176256337_2016925854043956976_nFashion, music and art. Firenze4Ever is the event that opens fashion week season and presents the most-important international designers’ new Fall/Winter and Spring/Summer collections.

Style Lab
Set amongst some of the most iconic locations Florence has to offer. Over two days, members of the international press, bloggers and stylists participate in a series of exclusive shoots featuring their pick of over 500 brands from the Luisa Via Roma concept store.

Each Style Lab is created in collaboration with industry professionals including accredited photographers and talented hair and make-up artists. The style influencers are accompanied by a LUISAVIAROMA team and have the opportunity to work both in front of and behind the lens. A one of its kind experience, the Style Lab represents the best of fashion, photography and above all else… style!

The Fall/Winter 2015-16 collections of the most important international designers will be interpreted by:

Flaunt Magazine
Glamour Russia
Guang Jie Li
Harper’s Bazaar China
Helena Bordon
Haibao + Anny / StyleOnTop
Lucky Magazine + Zanita
Luisa Fernanda + Alonso Mateo
Marie Claire Latin America
Momo Wu
Onlylady + Mr Ji Liang


The Rainbow Party, June 15, will see a colorful lineup of chart-topping artists take to the stage at the Ex- Manifattura Tabacchi.

Model and DJ Amber Le Bon opens for pioneer of the Electronic music scene Giorgio Moroder, followed by an exclusive set by up and coming duo Merk & Kremont.

Giorgio Moroder

Schermata 2015-06-09 alle 11.27.13Influential Italian producer, composer, performer and DJ

As the founder of disco and electronic music trailblazer, Giorgio Moroder made his mark as an influential Italian produce, songwriter, performer and DJ. Still at the center of EDM culture, Moroder takes to the stage for the Firenze4Ever 11th Edition – Rainbow Party. The headliner, will present his new, highly-anticipated album “ Deja-Vu”, due for release June 16. The album, his first single title in 30 years, consists of 12 tracks realized in collaboration with Britney Spears, Sia, Charli XCX, Kylie Minogue, Mikky Ekko, Fozes, Kelis, Marlene and Mathew Koma.

Moroder returned to the spotlight in 2013 as a great collaborator on the Grammy Award-Winning Daft Punk album ‘ Random Access Memories’.Over the course of his career, he has worked with some of the most famous names in music including Barbra Streisand, Elton John, Cher, Janet Jackson and David Bowie. Giorgio Moroder is responsible for some of the most classic scores to date including Scarface and midnight Express, abnd is behind timeless soundtrack number like “Take My Breath Away” (Top Gun), Irene Cara’s “Flashdance”, Blondie’s “Call Me” (American Gigolo”), as well as composition on films such as The NeverEndign Story and Superman III.

Amber Le Bon

Schermata 2015-06-09 alle 11.27.18International model and DJ

Amber is the eldest daughter of iconic model Yasmin Le Bon and her husband Simon Le Bon, lead singer of legendary group Duran Duran. With this legacy behind her it was a natural choice for Amber, who has inherited her mother0s beauty, an creativity from both her parents, choose to model. Amber’s interests include art in all its forms and she can often be found with a sketchbook in hand. With a keen ear for music, she can also often be found DJing at the top events around the world solo and alongside her friend Beck Tong, as the duo Le Bon Tong.


Schermata 2015-06-09 alle 11.27.23One of the most-promising EDM duo’s in the modern music scene

Merk & Kremont (comprised of Federico Merk and Giordano Kremont), are two young producers from Milan who born to make EDM. Credited by many as one of the most promising duos in the Italian EDM world, they rose to fame over the last 2 years for the ‘Doctor Clapis’ House Comedy Music soundtrack and for their work with Spinnin’ Records. Hard at work on a number of highly anticipated original tracks, Merk & Kremont kicked off 2015 with a prized listing on Mix Mag’s Top 100.