Balmain x H&M Lookbook

Balmain x H&M Lookbook

FashionOtt 16 20150 Comment

Balmain-x-HM_lookbook_fy1 Balmain-x-HM_lookbook_fy19 Balmain-x-HM_lookbook_fy17 Balmain-x-HM_lookbook_fy16 Balmain-x-HM_lookbook_fy15 Balmain-x-HM_lookbook_fy14 Balmain-x-HM_lookbook_fy13 Balmain-x-HM_lookbook_fy12 Balmain-x-HM_lookbook_fy11 Balmain-x-HM_lookbook_fy10 Balmain-x-HM_lookbook_fy9 Balmain-x-HM_lookbook_fy8 Balmain-x-HM_lookbook_fy7 Balmain-x-HM_lookbook_fy6 Balmain-x-HM_lookbook_fy5 Balmain-x-HM_lookbook_fy4 Balmain-x-HM_lookbook_fy3 Balmain-x-HM_lookbook_fy2H&M released the lookbook for its fall guest collaboration with the Parisian house of Balmain. A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, Balmain has grown into a global pop-culture phenomenon.

“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.” says Olivier Rousteing.

“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise.” says Ann-Sofie Johansson, Creative Advisor at H&M.

Available from November 5, in around 250 stores worldwide and online.